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Building brands with lasting value.

Growing businesses need thoughtful partners. Our mission is to support brands that are delivering exceptional value to consumers and are on the verge of wide–sweeping success.


Who we are

We provide stable, patient capital, deep consumer and retail expertise and a broad network to help companies achieve their potential.

We were formed as a partnership between experienced investors and the family behind Wilton Brands — a consumer products business that grew to $450 million of revenue before its sale in 2007.

Our family backing allows us to provide an increasingly unique offering to business owners and entrepreneurs: valuable strategic partnership and a commitment to doing what’s right over the long term.

We are in the
people business.

Behind every great brand are people that bring it to life. We help leaders and teams build enduring brands and successful companies.


Flexibility. Endurance. Support.

Our model is built to ensure each business is equipped with the financial runway and functional expertise to win in its markets. We do not take a one-size-fits-all approach to our investments. Instead, we draw on the extensive and varied experience of our team to support a plan that is right for its specific situation and stage of growth.

What we look for:

We were established to help branded consumer and retail businesses capture next level growth. Each investment and strategy is unique, but there are some common threads in all of our companies:



We pursue trailblazers — unique companies doing something new and different.



We look for leaders that have a vision on how to take it to the next level, but need help to achieve their goals.



Our companies are chasing big markets with products and services that matter to consumers.

Investment Criteria

Industry: Branded consumer
Geography: U.S.
Structure: Control and minority
Size: $5 – 25M of equity per investment
Target EBITDA: $2 – 10M

Our Team

Our team is comprised of investors, operators and proven entrepreneurs. We have a long track record of building world–class, branded consumer businesses.

Clay P. Naccarato
Managing Partner
Justin R. Demes
Managing Partner
Ryan Cassidy
Senior Associate

Our portfolio


Everglades Boats

Based in Edgewater, Florida, Everglades is a manufacturer of premium, offshore fishing boats. Founded in 1997 by industry legend, inventor and visionary, Bob Dougherty, Everglades is known for its innovative approach to boat-building and has established a ‘cult-like’ following among its customers. Its patented hull design process ensures unsinkability, durability and, in our opinion, the most superior ride in the industry.

We partnered with Everglades’ experienced management team as the company enters its next phase of growth. With fresh capital, the Company is accelerating product development and geographic expansion, while continuing to bring cutting-edge innovation to the market.


Kona Deep

Kona Deep is a new type of functional bottled water — deep ocean water. Sourced 3,000 feet below Kona, Hawaii, the water is full of naturally-occurring ocean electrolytes. It hydrates more effectively than sports drinks yet has the purity and taste of spring water. Kona Deep can be found in retailers and resorts throughout Hawaii including Whole Foods, 7-Eleven and Safeway, and on the U.S. Mainland at Sprouts, Kroger, Gelson’s and Amazon, among others.

We were inspired by the unique water source that produces an all-natural, better-for-you product with absolutely nothing added. We partnered with a highly experienced management team led by Pat Turpin, the co-founder and former President of popchips, to bring this new category of premium bottled water to market.


Outlaw Energy Drink

Outlaw Energy is a branded energy drink business with a classic old west image geared for values-driven, outdoor enthusiasts who live with an ‘Outlaw state of mind’. Its product line includes Original, Passion and Fruit Punch flavors as well as Citrus Zero and Fresh Zero, its no calorie / no sugar flavors. Packed with Ginseng, Guarana, Taurine and B Vitamins, Outlaw provides a powerful functional benefit to consumers and is currently sold at a number of convenience stores throughout the western U.S. and Mexico, including 7-Eleven, Circle K and Smart & Final.

We were inspired by the success of founders Doug Weekes and Lance Collins, both of whom boast strong track records of success in the beverage industry. Given distribution dynamics, we felt Outlaw was entering the market at an ideal time to grow its brand across an already expanding energy drink category.


Victor Alfaro

Victor Alfaro is a top luxury women’s fashion designer based in New York City. Known for its smart, sleek and practical lines, the brand excels in women’s ready-to-wear apparel. Victor’s talents reach deep and also include a licensed home goods collection. Victor’s products are sold at specialty stores and high-end department stores globally including Barneys, Lane Crawford and Nordstrom.

We joined other fashion industry insiders to invest in Victor to re-launch his namesake brand. We were drawn to his experience of over 20 years of commercially successful collections and world–class design talent.
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Grand Crossing Capital LLC
311 South Wacker Drive, Suite 2525
Chicago, IL 60606

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